As a starting point point of my creative journey I got some user feedback on the existing app design, as well as some notes from the creative director at Culture Routes Society. Here are the main pain points.

Users found the colour palette and the logo  unsophisticated and outdated; the colour palette  didn’t  follow accessibility guidelines.

I embarked on a design odyssey, creating low, mid, and high-fidelity wireframes to breathe life into the app's architecture. Every screen and interaction was meticulously crafted to ensure a smooth user experience. These wireframes served as my blueprint, transforming concepts into tangible design elements.

Creating harmony within the diverse iOS and Android ecosystems was a personal challenge. I embraced their design guidelines to ensure a consistent yet platform-native experience. This adaptation was about speaking the unique visual language of each platform while maintaining the core essence of the app.

Choosing a colour palette was a critical step in shaping the app's identity. I picked the accent colour that evoked creativity and vibrancy, mirroring the artistic journeys of the users.

The final frontier was designing a content-centric experience that immersed users in a world of artistic possibilities. Each pixel was a canvas for creativity, each layout an invitation to explore. The app's design was about kindling the spark of inspiration and fostering connections between artists and learners.

With my extensive experience in the world of art and crafts, the process of working on this project was deeply personal. At its core, this project is a reflection of my desire to inspire others to explore their creativity and to provide them with a platform that not only eases the path but also ignites the spark. As users explore, learn, and create through the app, it's a reminder that art isn't just about aesthetics; it's about the connections it forges, the stories it tells, and the inspiration it ignites.